Our Sweet Journey

A story through the years
2020
Brandyn Founded Dolce Bella

Brandyn Founded Dolce Bella

Built from the ground up with passion and precision, this was the first step toward creating something lasting.
2022
The First Cannoli Cart

The First Cannoli Cart

What started as a single cart quickly became a local sensation. Serving private events and celebrations, Dolce Bella introduced a new level of quality, presentation, and unforgettable flavor.
2022
Brandyn and Big Red Team Up

Brandyn and Big Red Team Up

This partnership marked a turning point. With shared vision and relentless drive, Dolce Bella entered a new phase of growth, expanding its reach and strengthening its foundation.
2023
Roosevelt Field Mall Location Opens

Roosevelt Field Mall Location Opens

Opening inside Roosevelt Field Mall represented Dolce Bella’s transition from private events into permanent retail. This milestone established the brand as a recognized destination for Italian ice and cannoli on Long Island.
2024
Oceanside Location Opens

Oceanside Location Opens

After building momentum through its mall presence, Dolce Bella took its biggest step forward by opening its first true brick-and-mortar storefront in Oceanside. This marked a defining moment, transforming from a kiosk concept into a permanent destination and establishing the foundation for long-term expansion.
2026
The Expansion Era Begins

The Expansion Era Begins

With a permanent retail foundation established and growing demand, Dolce Bella has entered a new era of expansion. New locations, new opportunities, and continued growth lie ahead, all driven by the same mission from day one: deliver an exceptional experience and prove that Life is Sweet.

From a Single Cart to a Social Media–Driven Dessert Brand

Person holding a large cannoli with red cherries and white cream in an indoor setting
Man standing behind a Dolce Bella ice cream cart in an indoor setting with books and decor.
Two men flexing muscles in front of a Dolce Bella cannoli cart.
Two people holding signs with 'Dolce' and 'Bella' in a mall setting.
Three people in a room with colorful walls and decor, holding signs with names.
Two men standing together with portraits of historical figures on a wall behind them.
Two men posing in front of a branded dolce bella wall.

Dolce Bella was founded in 2020 by entrepreneur Brandyn Williams with a vision to bring authentic Italian ice to Long Island through a brand built on quality, experience, and personality. What began as a single Italian ice cart quickly gained attention at private events and local celebrations, where customers experienced handcrafted flavors presented in a way that felt fresh, modern, and elevated.

In 2022, Brandyn made a pivotal decision that would shape the future of Dolce Bella. Recognizing an opportunity to expand the concept, he approached Big Red with the idea of introducing a dedicated cannoli cart to complement the Italian ice experience. This move transformed Dolce Bella from a single-product offering into a more complete Italian dessert concept. With freshly filled cannoli prepared on-site and presented with the same attention to detail, the addition created a unique and memorable experience that immediately resonated with customers.

From that moment forward, Brandyn and Big Red became the driving force behind Dolce Bella. Their partnership, energy, and shared vision helped propel the brand’s growth both in person and online. Through social media, Dolce Bella quickly became a sensation, with millions of viewers following their journey and engaging with the brand’s personality, creativity, and behind-the-scenes evolution.

As the brand continued to grow, Dolce Bella expanded its offerings beyond traditional desserts. Signature creations like cannoli pudding, cannoli chips and dip, cookies dipped in cannoli cream, specialty dirty sodas, and exclusive limited-time drops helped establish Dolce Bella as an innovative and constantly evolving brand. With rotating weekly flavors of cannoli, customers always have something new to experience, a key reason the community continues to grow.

In 2024, Dolce Bella reached a defining milestone with the opening of its Oceanside flagship storefront, the brand’s first true brick-and-mortar location. This moment marked the transition from a mobile cart concept into a permanent retail destination and laid the foundation for continued expansion.

Today, Dolce Bella continues to grow across Long Island and beyond, offering authentic Italian ice, gelato, and cannoli through retail locations, catering experiences, nationwide shipping on select products, and an expanding merchandise line. With Brandyn and Big Red at the forefront and a loyal community supporting the journey, Dolce Bella has evolved into far more than a dessert business.

It is a brand built on innovation, personality, and momentum.

Because at Dolce Bella, Life is Sweet.